Manny Yekutiel Episode - Launch Guide

Overview

Hey Manny and team!

The episode goes live Wednesday, June 10, and three short clips roll out the following week, on June 12, 16, and 18. Everything you need lives in one folder below. Here are a few simple ways to help it land.

Launch week at a glance

When	What goes live
Wed, Jun 10	Episode goes live
Fri, Jun 12	First clip: Say No To Fear
Tue, Jun 16	Clip: Why Joy Wins
Thu, Jun 18	Clip: SF Saved Manny

Assets

Everything in one folder

All three clips live here. Download and post natively - native video outperforms a shared link on every platform.

Open the folder

We'll send the link directly when it's ready.

The Episode

Listen and share the episode

Up to you how you share it. The Linktree sends people to every platform from one link, or grab one specific platform below and share that directly. If you're only picking one, make it YouTube. That's where most of the traffic goes these days.

All platforms (Linktree) Watch on YouTube Listen on Spotify Listen on Apple Podcasts

Launch Day

Launch day: amplify our posts

Posts are live now on Connor's LinkedIn, Instagram, and X, plus the show's TikTok and YouTube Short. A like, comment, or repost in the first few hours is the single biggest lever - that early burst is what the algorithm rewards.

Platform	Post
Connor's LinkedIn	View post
Connor's Instagram	View post
Connor's X (Twitter)	View post
Is This Working?! TikTok	View post
Is This Working?! YouTube Short	View post

Pro tip: On LinkedIn, a comment with a real reaction (one honest sentence) does more than a like. The algorithm reads comments as signal.

Clips

The clips

Three clips roll out across the week. When each one goes up, repost and engage with ours - or grab it from the assets folder and share your own.

Day	Clip	Why it lands
Fri, Jun 12	Say No To Fear	The fears that almost stopped Manny from running, and the line that got him off the fence.	Get the clip
Tue, Jun 16	Why Joy Wins	The 20-second thesis: community creates joy, and joy is the whole strategy.	Get the clip
Thu, Jun 18	SF Saved Manny	Getting disowned, arriving with one bag, and finding a new family in San Francisco. The emotional core.	Get the clip

Same playbook as the episode: repost and engage with ours, or grab a clip from the folder and share your own.

How to help

Ways to help (pick one, or do them all)

1

Repost and engage

Anything we put out - the launch posts and every clip. Like, comment, repost. Easiest move, biggest impact. The first few hours are everything.

2

Post on your own channels

LinkedIn, Instagram, a newsletter, a group chat - wherever you have people. Drop the show link, tag the show, as many channels as you like.

linktr.ee/isthisworking

3

Forward to one person

Someone who would feel this one. A person who cares about community, San Francisco, or what it takes to actually build something. A direct send drives more listens than a public post.

Tagging

Handles, for reference

When you post, tag the show: @isthisworkingpodcast. Same handle on Instagram, TikTok, and YouTube. LinkedIn has no show handle - tag Connor Diemand-Yauman by name there.

So we tag you right, here are Manny's, the venue's, and the campaign's handles:

Questions?

Reach out to Alex Dobrenko at alex.dobrenko@meritamerica.org.

IS THISWORKING?!